About us

Having learned to drive a disintegrating Citroën Dyane and Massey Ferguson 135 on her family’s Herefordshire farm at the tender age of twelve, our co-founder Isabel has always had a passion for driving.

In her twenties she crewed on the iconic Gumball 3000 driving (most legally) 3000 miles across the States, then in 2004 she did it again on the London to Ibiza Bullrun. 

Excelling in event management and passionate about client experience, her career has taken her from silver-service to Silver Shadows – now being a regular driver of ‘Moneypenny’, Michael’s 1972 Rolls-Royce Corniche.

Isabel met fellow co-founder Michael in 2008. Over the last 16 years they’ve worked together, in the UK and across Europe, to create and execute some of the most unique and memorable brand experiences – such as for the 2012 Olympics, the Cannes Lions Festival and the Silver Shadow 60 Event.